Rob Cressy, founder of Cressy Creating, joined spARK Labs over the summer, St. Pete Catalyst reported on Sept. 23. A former sports marketing agency owner and high-performance coach, Cressy now focuses on AI enablement through workshops, group and one-on-one coaching, keynotes, and his podcast, The Undeniable Leader. He takes a “human first” approach, teaching clients to treat AI like an employee, and said he chose spARK Labs for its AI focus and community after more than a decade in Chicago’s tech scene: “AI innovation is completely normal and fluid here.
